Brainstorming is a way to gather ideas, it can be done as an individual or can involve a group who are looking to develop ideas and problem solve. The aim is generally to develop as many ideas as possible and then go back and evaluate them at a later date. Ideas can be worked on changed and improved.

Brainstorming is a great tool in any situation to bring out ideas and stimulate creative though processes. It can often bring a shift in paradigm and thinking and enables many different minds and ideas to be brought together. It is incredibly beneficial to bounce your ideas and thinking processes of other people. This bouncing of ideas then may in turn spark the ideas of another individual.

Some of the benefits of brainstorming may include:

• Encouragement of creativity
• Expanding of thinking to see different perspectives of problem solving and idea development
• Everyone can be involved equally, every idea is a worthy one
• Brainstorming can help ideas to grow quickly
• It can dramatically increase productivity
• Can help to develop lateral thinking

So wether you are involved in a group as just an individual brainstorming can be a useful tool to develop ideas and solve problems. Please feel free to comment and add your ideas.