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A Snippet of My Life

David_MelThis blog post has nothing to do with Alex Jeffreys or in fact any sort of internet marketing.

BUT

Firstly, it serves as an opportunity for you to get to know my husband as well as myself a little.

Secondly, I feel it is a story about persistence, failure and success and maybe it might help to inspire a few people.

I will start with a very simplified introduction and if any one is interested I will continue with the story. 

So…..

David, my husband (who wasn’t my husband at the time) had a ‘great’ job, earning pretty good money, a package that included a car and a bunch of extras. He hated it! He used to say all the time I’m turning 40 soon and I’m wishing 5 out of every 7 days off my life away. I hate Sunday night, because I dread Monday morning and spend my week wishing for Friday afternoon. This went on for a few years, then one day something happened at work and he quit.

This was a major, monumental action for David! By nature David is conservative and believed that you needed a good 9-5 office job. I used to tell him get out, do something different, I was always much more of a free spirit. The questions for David that always came up were: 

How will we pay the mortgage?

How will we pay the bills?

How will be able to afford to eat?

I’m sure you know the questions that I mean.

My answers were always pretty vague – we’ll figure something out, the answers will become apparent, that’s because I didn’t have a clue. I had just graduated from University and was struggling to make a dollar and David was no longer working. So he brought into a franchised green fields lawn mowing and gardening round with  no clients. This was something he had always wanted to do. Life became pretty good, we finished work early every afternoon and went kitesurfing or sat at the beach waiting for the wind to come in. Financially we were marking time if anything we were slowly sliding backwards, in fact we were going backwards. We were also working part time running day and evening charters on a catamarans on the Yarra River in Melbourne.

Then way day, about a year after David started the mowing round, he came home and told me a story!

The owner of the lawn mowing franchise, who had also become a friend,  had been asking him about what we do in our spare time. David explained about our sailing, part-time work on the catamarans and kitesurfing. Justin then  told David about this fantastic work over in the Caribbean running charter yachts, making money and living a great lifestyle. David then told me.

I was like, wow too cool – lets go!

Mr conservative David was like, don’t be ridiculous, that’s a stupid idea. It took me about a year to finally wear him down. It then took us at least another six months to get organized and get out act together. 

One of the very first things I did was get online and contact every charter business in the British Virgin Islands, the mecca for charter boats in the Caribbean. What little  response we got was so negative, we were basically told don’t waste your time. We decided that we HAD to go, the only way to get a job was to be there.

We sold almost everything including, our home  and the mowing round. We keep a car so we had something to come back to in case we didn’t get work and put our furniture into storage. 

The day we sold our home at auction, was not a good day. We sold for about $50 000 less than we thought the house was worth, in six months the bottom had fallen out of the real estate market. I got angry, drunk a bottle of champagne and then cried for about two days.  Our real estate agent gave us some great advice – just sell, you are moving onto a better and different part of your life, if you don’t sell, the house will hold you back. At the time I thought he just wanted the commission, but he was right. So we moved forward with our plans and didn’t stress about the $50 000, there was not much else we could really do.

The next step was to find out what was actually involved in the job, so we had dinner with Justin and his wife. It became apparent that my side of the job was harder than I realized. I had thought the food I would have to dish up would be vegemite and cheese sandwiches and BBQs every night. David reckons I went pale and looked ill while Justin’s wife was telling me about the cooking…lol – she actually enjoyed cooking, for me cooking was a chore.

I cried and threw temper tantrums (as only a good women can) for another 2 days! Poor David, I’d badgered him for a year, we sold our house, our business, spent over $6000 on airfares and now I was saying I can’t do it an I don’t want to go…lol. David bought me a basic cookbook and convinced me that even I could cook such basic food. Fortunately I believed him and decided I would learn and do the very best I could.

The next hurdle was David’s lack of qualification to be a captain in the American market.  David booked in for a 12 hour practical exam to get his RYA Offshore Yacthmaster, with almost no training for the exam, but a lifetime of experience. We had allowed two weeks before flying out so that if David failed he could sit the exam again. If he failed the second time we were doomed! Fortunately he passed first time round.

Our friends were telling us how lucky we were!! Hold on, we have given up everything we knew, for something we knew nothing about, we were told not to bother going to the BVI and were shitting ourselves about what the near future held and it potentially could cost us a lot of money for not much at all. The only difference between us and them was we were following through with a dream and a end goal, it could have been them.

Yeah! We were finally on our way and I can honestly say the following two years off our life  gave us some of the most amazing experiences and is has motivated us to achieve with the internet marketing so we can go back to some of these amazing place.

A few simple life lessons we learnt in this period included.

1. Take action, take action, take action – do something and follow through.

2. Have a plan

3. Have belief in yourself 

4. Support each other

5. Only YOU can change your life, only YOU can take the action to change your life!

Interested in more……????

I will gleefully start up another blog if anyone is interested as this was a dynamic part of my life. As I do actually want to keep this blog about my journey with Alex Jeffreys and internet marketing.

Hope you enjoyed this part of the story so far.

Cheers

Mel

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Brad Callen SEO Made Easy

Well I have been wondering what value I can add to my blog for everyone to use and I realized that the very first ebook that I downloaded was Brad Callen’s Search Engine Optimization made easy. I was instantly addicted and it sent be spiraling rapidly down the IM path, only about 3 months ago.

Before reading this book my husband and I had a business printing other peoples photos onto canvas, we had a web presence, as well as a retail shop front, but paid a fortune in google and advertising. When we had used our daily paid clicks our website was nowhere to be seen and we were always miffed about why and knew we were missing a key element! Reading SEO Made Easy was like a light turning on.

Since  then we completely re-branded and have re-written the content of the website and now rank consistently on the 2nd and 3rd page, in a few short months. It is a very competitive industry, in Australia with the first page almost all paid adds and the major competition having over 1700 back links. With the knowledge we now have we will continue to rank higher & higher and hopefully dominant the market in time.

I also recommend Brad Callen’s Directory Submitter, awesome really, you can download and trial it for free. It allowed me to submit to up to 350 directories for free. This was a great leg up in getting our canvas printing site up towards page 1 in the major keyword canvas prints. Some of the directories ask for payment, I just skipped these ones and moved onto the next one. It is up to you if you want to pay or not. There are advantages in paying as you will get accepted into the directory quicker. I went down the free path simply because I didn’t have the spare cash to pay for a bunch of directories.

Download your free copy of Brad Callen’s Search Engine Optimization Made Easy.

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Alex Jeffreys Module Two

Alex Jeffreys is amazing, what a great call today, very inspirational. Today is the first day that I have really been able to back plan a clear path to where I want to be. I have also been able to not  only set goals and plan with  a IM buisness, but also my husbands and my exsisting business (which is on top of two full time jobs). It is a web based business Canvas Prints Online.

I now have a very clear idea and path of where I want the canvas printing business to be but also, but also feel I have resources and knowledge to get it there. The first thing I will be doing is setting up a list building resource with a free ebook. Outsourcing is a big scary world for me, but after today’s call with Alex Jeffreys, it all seems pretty straight forward. I have already posted on elance to have a eBook written for the canvas printing site, yeah! I am easily amused by the simple achievements in life.

I am so very excited about the path I am going to be travel and now also have some great ideas for future eBooks. I am also really looking forward to getting to know and work with some fellow students of Alex Jeffreys.

Coaching With Alex Jeffreys

Hi to the world. My name is Melanie Steeden and I live in East Gippsland Australia.

I have started Alex Jeffreys Marketing With You program and I am very very excited. Hopefully over the next few weeks you will get to know me a little better.

I have also started playing around with imindmap and I am finding it very useful. Check it out, it has a FREE 7 day trial. Anyone who is setting goals and working using back planning will find it very helpful.

I believe that one of the most important keys is to act and move forward and don’t get bogged down in the detail!